A specialist service from Tommy McDevitt Marketing

Privacy Policy

Last updated: 23 August 2026

Who we are

Dental SEO London is operated by Tommy McDevitt as a specialist service from Tommy McDevitt Marketing.

Our website address is: https://dentalseolondon.co.uk

For questions about this policy or requests concerning your personal information, contact:

Email: tommy@dentalseolondon.co.uk

For the purposes of UK data-protection law, Tommy McDevitt is the controller of the personal information described in this policy.

Information we collect

Information you submit through the enquiry form

When you contact us through the website, we collect the information you provide. This may include:

  • Your name
  • Your email address
  • Your dental practice’s website
  • The location of your practice
  • Treatments or services you would like to grow
  • Information included in your message

Please do not include patient information, medical information or other sensitive personal data in the enquiry form.

Website usage information

When you visit the website, limited technical information may be collected automatically. This can include:

  • Your IP address
  • Browser and device information
  • Pages visited
  • Referring website or source
  • Approximate location
  • Interactions with the website
  • Cookie and consent preferences

Some of this information may be recorded in server and security logs. Analytics information is collected as described below and subject to your cookie choices.

How we use your information

We use personal information to:

  • Respond to enquiries
  • Assess whether our services may be suitable for your practice
  • Communicate with you about a potential or existing working relationship
  • Provide services where you become a client
  • Maintain appropriate business, contractual and financial records
  • Understand how the website is found and used
  • Protect the website against spam, misuse and security threats
  • Meet legal and regulatory obligations

We will not add you to a marketing mailing list merely because you submitted an enquiry.

Our lawful bases for using personal information

Depending on the circumstances, we rely on the following lawful bases:

  • Steps before entering into a contract: where you ask us to assess an enquiry or discuss working together.
  • Contract: where using the information is necessary to provide services to you.
  • Legitimate interests: where we have a legitimate business interest in responding to enquiries, maintaining business communications, improving and securing the website, provided those interests are not overridden by your rights.
  • Consent: for non-essential analytics cookies and similar technologies where consent is required.
  • Legal obligation: where information must be retained or disclosed to comply with the law.

You can withdraw consent for non-essential cookies through the website’s cookie-preference controls.

Enquiry-form submissions

Enquiry-form submissions are processed through our WordPress website using WPForms. The information may be stored in the website database and sent to us by email.

We use this information only to review and respond to your enquiry, manage subsequent communications and, if appropriate, establish or manage a working relationship.

Analytics and cookies

We use Google Analytics, installed through Google Site Kit, to understand how people find and use the website. Analytics may provide aggregated information about visits, traffic sources, devices and interactions.

WPConsent is used to record and manage your cookie preferences. Non-essential analytics cookies are controlled according to the choices you make through the cookie banner.

Google may process analytics information on our behalf. You can read more about how Google handles information in the Google Privacy Policy.

More information about the cookies used on this website is available in our Cookie Policy.

Who we share information with

We may use trusted service providers to operate the website and communicate with you, including:

  • Namecheap and EasyWP for website hosting and infrastructure
  • Our email provider
  • Google for website analytics
  • Other technical providers required to maintain, secure or operate the website

These providers may process personal information only as necessary to provide their services to us.

We may also disclose information where required by law, to establish or defend legal rights, or to relevant professional advisers and public authorities when necessary.

We do not sell your personal information.

International transfers

Some service providers, including Google and Namecheap, may process information outside the United Kingdom.

Where personal information is transferred internationally, we expect the relevant provider to use an appropriate legal safeguard, such as an adequacy regulation or approved contractual protections.

How long we retain information

If an enquiry does not lead to a working relationship, we normally retain the enquiry and related correspondence for no longer than 24 months after the last meaningful contact.

If you become a client, relevant contractual, financial and business records may be retained for up to six years after the working relationship ends where necessary for accounting, taxation, legal or record-keeping purposes.

Technical logs and analytics information are retained according to the applicable security, hosting and analytics settings and are not intentionally kept for longer than necessary.

Cookie durations are described in the Cookie Policy and cookie-preference panel.

Your rights

Depending on the circumstances, you may have the right to:

  • Ask for access to your personal information
  • Ask us to correct inaccurate or incomplete information
  • Ask us to delete your information
  • Ask us to restrict how your information is used
  • Object to certain uses of your information
  • Ask for information you provided in a portable format
  • Withdraw consent where processing is based on consent

These rights are not absolute and may be subject to legal exceptions.

To exercise a right, contact us using the email address at the beginning of this policy. We may need to verify your identity before completing a request.

You also have the right to complain to the Information Commissioner’s Office: https://ico.org.uk/make-a-complaint

Security

We take reasonable technical and organisational measures to protect personal information. However, no method of transmitting or storing information online can be guaranteed to be completely secure.

Automated decision-making

We do not use information submitted through the website to make decisions about you solely through automated processing.

Changes to this policy

We may update this Privacy Policy when the website, our services or the providers we use change. The latest version will be published on this page with an updated date.